Wednesday 28 November 2012

SEO Basics

Harry:-

What is SEO ?

S - Search
E - Engine
O - Optimization

Abbreviation is "Search Engine Optimization"

SEO is a combination of methods to increase the visibility of the site in various search engines and increase the amount of visitors to a site to rank high in search results to a search engine.The higher a Website ranks in the results of search, the greater the chance that the site will be visited by a user.

SEO - Search Engine Optimization

SEO has tricks and techniques for improving visibility of web pages in the different Search Engines like Google, Yahoo, and Bing etc.
SEO has techniques to get many visitors from search engines and get high page rank in search engines for websites.
Finally, in easy way, SEO is way of improving and growth of your business through internet.

SEO has applied in two ways:

White Hat SEO
Black Hat SEO

White Hat SEO has techniques and tips that totally focus on visitors or users or audience, but follow all rules and regulations of Search Engines. It is really useful for Ranking in Search Engines. White hat SEO techniques take time in development as well as in ranking your website high in search engines. All Search Engine Optimizers perform white hat seo for better result in search engines.

White Hat SEO called as "Good Guy" SEO

Black Hat SEO has techniques and tips that totally focus on search engines, the techniques are not follow rules of search engines and try to hide these. The techniques try to trick with search engines for getting higher ranking. These will rank the website high in search engines very quickly. If someday these will caught by search engine, it will banned your website or leave you at very poor rank. Once your site banned then it's really difficult to come back in search engine as good side. So don't try black hat SEO techniques.

Black Hat SEO called as "Bad Guy" SEO

SEO Parts:

SEO is divided mainly two vital parts:

1. On page Optimization
2. Off Page Optimization

On Page Optimization which cover all the activities which perform in the website and act in the website.

Off Page Optimization which covers all the activities which are perform for website not in website. It's called "Link building" for website.

Generally in this blog I want to cover all the activities which are perform in the SEO and new updates for search engine like Google.

Why SEO..?

Search engine optimization is a technique where you make your pages as easy to read by search engine robots as it is for your customers to read. And once your pages are easy to read by the robots, they can determine what your page is about, and rank it in their database.
Search Engine Robots are programs that navigate the Website automatically. I think Many people are used SEO for "Organic Results".
Organic Result are terms of SEO which means the result for that you never pay money to the search engines, but your website is top of the search engine result. And it stays on long time.

What is Social Bookmarking ?

Social Bookmarking is the one of the best Off Page activity for bringing traffics and generating temporary backlinks for your website.It is very useful for introduce your new products and service of you business. Generally, Social bookmarking is way to save your links into different social sites on the internet world with your tags and keywords.

Forum Posting Sites List

Now a days,Forum posting become popular activity in the SEO. Forum Posting is very useful for the increasing the traffics towards your blog. It is very useful for increasing backlinks for your website. I have collected list of forum sites. I think this list is really useful for yours.

The List of Forum sites are as follows:

http://www.warriorforum.com
http://forums.cpanel.net/
http://www.joomlart.com/forums/
http://www.bluehostforum.com/
http://forums.myspace.com/
http://forum.joomla.org
http://forums.cpanel.net
http://forum.siteground.com
http://c7y-bb.phparchitect.com
http://forum.meebo.com
http://chronicle.com/forums/
http://codingforums.com/
http://forum.joomla.org/
http://forum.mambo-foundation.org/
http://forums.techcrunch.com/
http://www.mathforum.org/
http://www.accessibilityforum.org/
http://www.soros.org/openaccess/forum.shtml
http://www.stsforum.org/
http://www.thenationalforum.org/
http://www.wapforum.org/
http://www.wimaxforum.org/
http://www.wrensoft.com/forum/
http://www.zimbra.com/forums/
http://www.konfabulator.com/forums/
http://forum.unc.edu/
http://forum.websitebaker.org/
http://www.actionscript.org/forums/index.php
http://www.articulate.com/forums/
http://www.avid.com/exchange/forums/
http://www.connexitor.com/forums/
http://www.craftster.org/forum/
http://forums.ukwebmasterworld.com
http://www.experienceadvertising.com/forum
http://opensourcephoto.net/forum
http://forums.seochat.com
http://www.ihelpyou.com/forums
http://www.webmaster-forums.net
http://www.geekpoint.net
http://www.9mb.com
http://www.allcoolforum.com
http://forums.webicy.com
http://www.thehyipforum.com
http://www.cosforums.com
http://www.extremeskins.com
http://www.ffwa.org/forums
http://www.flamevault.com/forums
http://www.fordpower.net/forums
http://www.gamersrevolt.com/forum
http://www.gpforums.co.nz
http://www.gsn.com/buzz
http://www.runnersworld.com
http://www.whathifi.com

NoFollow and DoFollow Links in SEO

In Todays SEO the basic craze about the dofollow links. If you are starting your career in SEO then it's very necessary to know about the DoFollow and NoFollow links.

Mostly people know the basic fundamentals of dofollow and nofollow links in SEO.But they don't know the important of these links in SEO.

Here I have covered basic knowledge of do follow and no follow links for beginner of SEO and their importance in SEO.

Before I am starting about these links.I want to explain the attribute of links which is telling the bots or spider of search engine which links are passed the value and which is not.

The link structure in HTML represent by <a> tag:

for example:

<a href="http://my-seo-list.blogspot.com/">Free SEO List</a>

<a> tag or link tag has one attribute name called 'rel'

If rel="nofollow" then that links become NoFollow link.

<a href="http://my-seo-list.blogspot.com/ rel="nofollow">Free SEO List</a>

For DoFollow links there is no any specification in the attribute of the link structure.It's look like following
<a href="http://my-seo-list.blogspot.com/">Free SEO List</a>

No specification available in this link it's called DoFollow link.

If the webmaster wants to add all link as no follow they can use this code in robots.txt
<meta name=”robots” content=”nofollow” />

Role of NoFollow and DoFollow Links in SEO:

The links which has NoFollow attribute means search engine would not cache and index this type of links. They are really useful for websites owner to indetify the spams or potential spam links.

The links which has DoFollow attribute means search engine would cache, follow and index this type of links. A link that has DoFollow attribute its count as a backlink. They are really useful for the ranking of website in search engine, for generating the traffics towards your websites.

The question come in mind that how we identify NoFollow and Dofollow links?

I have solution for that to identify nofollow and dofollow links, for firefox user,Firefox has one addon name is "nodofollow".
By this addon, if links color will come purple then they are nofollow links and If blue then they are dofollow links.

Techniques of Searching Forums

SEO is field where every one looking something unique.This uniqueness is useful to getting ranks, traffics and getting good backlinks for your websites. This uniqueness is depends upon the searching techniques which you prefer. For searching forum in the search engines like Google,Yahoo,Bing etc. There are some techniques listed below are very useful for you.

Techniques for searching forums:

intitle:'keyword' inurl:viewtopic
'keyword' forums + powered by vbulletin
'keyword' forums + powered by SMF
'keyword' forums + powered by phpbb

The Another ways for searching forums in Google are:
First Enter your keyword and Paste one of the following with your keyword

"powered by vBulletin”
“powered by BlogEngine”
“powered by yabb”
“powered By MyBB”
“powered by ip.board”
“powered by phpbb”
“powered by phpbb3"
“powered by TikiWiki"
“powered by Drupal"
“powered by punbb"

There are some other search engines also in which you get the forums site for your particular keywords

for example:

http://boardreader.com/

http://www.forumssearch.com/

http://omgili.com/

http://www.zhift.com/

http://metaldetectingforumsearch.com/

http://www.seoforum.info/

http://www.bbqsearch.com/bbqboard/

http://search.big-boards.com/

And there are some forum finder tools available in the internet markets. Just go for that.

Latest Penguin Update 3 Released Oct- 5- 2012

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Google has released latest penguin update which impacts 0.3 % of English Language queries. Google Mat Cutts announced this news through his twitter account.

"Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages." - 5 Oct 2012

This is Google's Third Update for Penguin algorithm.

Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)

Introduction
Every new blogger would like to see his or her blog on the first page of Google search. Although, it is very difficult to rank on the first page after Penguin affect, but if you plan SEO strategies then you can overcome the affect.
If you are new to blogging then you can follow 10 easy steps to implement penguin-free SEO. After implementing these steps, you can easily recover from a Penguin affect.
Understanding SEO Intelligence
Google dominates among all other search engines. Core fundamentals of SEO remain unchanged, but it is complicated and changes on a regular basis.
Successful SEO is nothing but a good research. So it comes down to the content and keywords. Moreover, links to your blog from outside authority is very important. Bloggers must understand the basic SEO intelligence.
Effective Keywords
The next SEO technique is to implement effective keywords in your every blog post. Jot down all possible keywords and write them in Excel spreadsheet. Choose Keywords related to the topic of your blog.
Next, you must properly position all your keywords. It is very important to have an individual page for every keyword phrase. While optimizing your blog for keywords keep readers in mind.
Always use effective keywords and never load your blog with full of keywords. Google may ban you. So, mixing relevant keywords is right thing to do.
On-Page Intelligence
After choosing right keywords, you have to know on-page intelligence. On-Page intelligence means what is in your control. Understanding Title tag is the key thing.
According to my experience, title tag must be less than 70 characters and make sure that your keywords are scattered properly.
Surround your primary keywords with other related keywords. Hyperlink few keywords with authority links. I also recommend adding an ALT and title tag to images.
Buying Your Domain Name
One of the most important decisions is buying a domain name for your blog. You have to choose a name, which is available. For a domain name, I suggest two words with no numbers and hyphens.
Moreover, it must be .com extension with no longer than 25 characters. I always try my best to include primary keywords in a domain name.
Architecting Your Site
Designing your site can make or break your SEO intelligence. Make your home page a focal point. It should be dynamic so people will be more interested. Home page must be interactive.
Try to find out what people are doing online. You can include a video page in your website to make it more interesting. Always leave your visitors wanting for more.
You have to come up as an authority.
Site Mapping Techniques
Site mapping technique is quite an easy task. You must have a sitemap that is easily available for search engines. It is actually a blueprint of your entire blog. Most common location of sitemap is root domain.
Sitemap can help your blog to index faster in search engines. You can use Xml-sitemap website to create a sitemap. Make sure to include Meta tags.
Off-page intelligence
Off-page intelligence is the backbone of SEO because half of the secret is getting incoming links. More inbound links means more authority, which means more money. Do not try to get too many backlinks in short interval of time because Google may ban you.
Therefore, get incoming links naturally over a period of time. One easy way to get is through writing guest posts for different blogs.
Use anchor text. Usage of a keyword phrase must be less than 10%.
Press Release Goldmine
Never underestimate the power of press release. Major news stations search for press releases. If you want to write a press release then go to prweb. All major search engines look highly for press releases.
Press release rank very high for what they are, because they are highest quality of incoming links.
Competitive Intelligence
Competitive intelligence is re-engineering or remodeling your competitors. This is your instant shortcut to success online.
You can go to Google and type ALLINANCHOR: followed by the website of your competitor. After clicking “Search”, you will see name of all other websites that he is running.
You can learn many things from their websites.
Beating Google Algorithm
Last one is beating Google search algorithm. You have to keep up with the changing technology because Google keep changing it search algorithm.
SEO is never going to be permanent, therefore keep experimenting otherwise your blog will become obsolete.
Conclusion
Finally, in conclusion I would say that you could implement my 10 Penguin-free SEO steps to rank high in Google search engine.